The Outrage Machine: Who Profits From Your Anger
$1.9 billion in dark money. Algorithms engineered to exploit divisiveness. Consulting firms earning billions playing both sides. The reason you and your neighbor can't agree on basic facts isn't a failure of communication — it's a business model. Here are the companies cashing the checks.
Key Findings
$1.9B
Dark money in 2024 elections — nearly double the previous record
163x
Increase in billionaire political spending since Citizens United
$1.4B
Earned by consultants "double-dipping" — serving campaigns AND Super PACs in same races
87M
Facebook profiles harvested by Cambridge Analytica for psychographic targeting
